Sinclair has promoted Joyce Lai and appointed Calvin Choi to its leadership team in Hong Kong, bringing its consumer and corporate communications leads under a single regional structure.

Lai, who joined the consultancy in 2018, has been promoted from Associate Director to Director - Consumer. Choi joins as Director - Corporate Communications from Weber Shandwick, where he was Account Director.

Both will report to Founder & CEO Kiri Sinclair and will lead market-specific and regional client mandates from the firm's Hong Kong headquarters. Their appointments come as the consultancy responds to broader client needs across Hong Kong, the Chinese mainland and the wider Asia-Pacific region.

The new structure is designed to bring reputation management and audience engagement closer together. Sinclair serves international brands and local businesses, with teams in Hong Kong, Shanghai and Singapore operating under a one-team model.

Under the model, Lai and Choi will work across strategy, creative development and delivery rather than in separate consumer and corporate silos. It is intended to organise expertise around client needs while retaining local market knowledge.

Kiri Sinclair outlined the rationale for the changes in a statement on the appointments.

"Communications can no longer be planned in separate consumer and corporate silos. Clients need leaders who understand how reputation and engagement influence each other, and how to connect both to commercial priorities. As generative AI changes how people discover and understand brands, we see an even stronger need for credible, consistent communications across corporate and consumer audiences.

Joyce's promotion recognises her contribution to our clients and team, from growing long-term relationships to leading integrated programmes.

Source link