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Shein’s total investment in Poland reaches 1 billion euros

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Shein’s total investment in Poland reaches 1 billion euros

Ecommerce giant Shein has announced that it is expanding its logistics center in Poland. The company is investing another 500 million euros in its operations in the country. This brings the total investment since 2022 to 1 billion euros.

Online fashion platform Shein opened a logistics center in Wrocław last year. The company now wants to expand that facility by 25 percent, meaning that it will cover an area of around one million square meters. It will become a central hub for Shein’s orders across Europe.

As a result of the expansion, delivery times within Europe are expected to be reduced to 48 hours. It will also allow Shein to circumvent the new parcel taxes, like the three-euro customs duty and the two-euro administrative fee for parcel shipments into the EU. Many other non-EU online platforms have chosen to launch local warehouses for this reason.

Since its launch, the logistics center has stored products for over 500 Polish brands, which use the company’s warehousing and shipping capacities. Shein now wants to use over 6,500 robots in the warehouse to increase automation.

The company wants to open the online marketplace to more European brands and retailers

By doing so, it can manage larger shipping volumes and open the online marketplace to more European brands and retailers. Shein wants to implement a similar model in other European countries, like Spain, Italy, Germany and France.

Shein says that the expansion will increase the amount of employees at the logistics center to 10,000 by the end of this year.


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