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Samsung Australia Survey Finds 72% of Consumers Bulk Cook to Ease Bills and Stress

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Samsung Australia Survey Finds 72% of Consumers Bulk Cook to Ease Bills and Stress

Samsung Australia reported that approximately 72 per cent of surveyed consumers are using bulk cooking to ease grocery bills and stress, pushing demand toward larger refrigeration units across the country.

A third of respondents, or 34 per cent, stated their existing refrigerator is too small to store batch-prepared food.

Data collected by research firm PureProfile across a nationally representative sample of 1,008 Australian adults in February 2026 showed that 62 per cent prepared meals in bulk specifically to save money. Another 69 per cent said batch cooking reduced their overall weekly grocery spend, while 59 per cent claimed that bulk cooking helps meet health and nutrition goals. The practice carries over beyond winter, with 56 per cent planning weekend meal prep through spring.

Household space constraints are creating clear friction points inside domestic kitchens. Roughly 24 per cent of respondents admitted to stacking food containers unsafely to fit prepared meals into existing shelves. That behavior jumped to 45 per cent among shoppers aged 18 to 24, and reached 43 per cent among those aged 25 to 29.

For consumer electronics retailers, this bottleneck directly alters what buyers look for on the sales floor. Category tracking from WorldPanel ComTech in February 2026 found that internal volume and energy efficiency have become the two primary features Australians seek when shopping for replacement refrigerators. Consumers are bypassing basic top-mount configurations in favor of wide-format French-door platforms that fit standard kitchen cavities while maximizing usable depth.

Appliance vendors across Asia-Pacific are positioning premium, connected models to capture these replacements rather than competing purely on shelf dimensions.


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