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Exclusive: What does a couture house want with Aldo?

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Exclusive: What does a couture house want with Aldo?

Aldo is bringing couture-inspired footwear to the mass market through its first collaboration with a couture house, Zuhair Murad. For the footwear retailer, the partnership is an opportunity to change how consumers perceive the brand as well as sell another collection of party shoes.

Founded in Beirut in 1997, Zuhair Murad has built an international business spanning couture, bridal, ready-to-wear and accessories. The privately held house has more than 100 points of sale globally, according to Forbes Middle East, with distribution through luxury department stores and multibrand retailers. The Aldo partnership gives it access to a considerably lower price point and a broader consumer base than its existing collections.

The 20-piece capsule, priced from $40-$300, will be unveiled online and in store on October 28 before launching globally on November 2. It includes platform sandals, pointed-toe slingback pumps, evening bags, jewelry and eyewear featuring metallic finishes, sculptural heels and celestial-inspired details.

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