CONNECT WITH US
eCommerce

eCommerce

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Modern Retail logo

Published on

Add as a preferred source on Google
Ruggable’s new ad spend strategy shifts focus to ShopMy creators

This story was originally published by Modern Retail’s sister site, Digiday.

The direct-to-consumer playbook was built on performance — spend big on Meta and cash in on the conversion. But as digital ad costs rise and performance dwindles, DTC darling Ruggable is tearing up that playbook. 

“We have been focused on shifting over the last 18 months is a classic: what got us here is not going to get us there,” Lauren Sherman-Kaoud, chief marketing and creative officer at Ruggable, told Digiday. 

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.