CONNECT WITH US
eCommerce

eCommerce

Luxury Briefing: Dior drove Paris Fashion Week’s record buzz

Glossy logo

Published on

Add as a preferred source on Google
Luxury Briefing: Dior drove Paris Fashion Week’s record buzz

In this week’s Luxury Briefing, I look at what the data is telling us about social media attention during Paris Fashion Week with insights from agency Karla Otto and data platform Lefty, as well as interviews with teams and industry experts. Also, Cucinelli and LVMH earnings insights, and executive moves at Alexander McQueen, Calvin Klein, Saint Laurent and Chanel. For tips or comments, email me at zofia@glossy.co.

Paris Fashion Week had plenty to celebrate on Instagram this season. Whether individual brands had much to celebrate was another question. Dior alone accounted for 91% of the year-on-year growth in earned media value, according to figures Lefty shared with Glossy. More than half the brands in its comparable sample lost ground.

Paris generated $795.8 million in EMV for spring 2027, up 59% year over year, according to data via Lefty x Karla Otto. Without Dior, growth drops to 6.3%, said Lefty’s Laura Rocha. Among 62 brands tracked across spring 2026 and spring 2027, EMV grew for 28 and declined for 34. The median change was a decline of 11%.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.