The sports fashion brand, founded by sisters Danielle and Jodie Snyder, has quadrupled sales in two years, according to the company.
DannijoPro has tapped Pat Geraghty, former president and chief executive officer of GuideWell and its subsidiary Florida Blue, as CEO as the company looks to scale its business.
The NBA-licensed fashion and sports merchandise brand, founded in 2024 by sisters Danielle and Jodie Snyder, has quadrupled sales over the past two years, according to Jodie Snyder. The sisters also founded fashion accessories label Dannijo in 2008, expanding into sports with DannijoPro.
“My sister and I have always been more on the creative side,” Snyder said, explaining that she handles marketing, sales and partnerships from Florida, while Danielle leads the design team in San Francisco. Geraghty, also based in Florida, will oversee operations and scaling.
The appointment marks an unexpected move for Geraghty, who spent nearly 15 years leading GuideWell and Florida Blue, during which annual revenue grew from $8 billion to $33 billion, he said.
“I’ve done what I wanted to do in the healthcare space,” said Geraghty. “So while it was referred to as a retirement, I knew that I was just shifting gears and wanted to do the next thing.”
DannijoPro has seen sales at Madison Square Garden increase 150 percent year-over-year, while its partnership with Revolve has also gained traction. The brand sold out of 800 satin bomber jackets priced at $395 during the NBA semifinals, while sales during the NBA Finals surged fivefold, according to the company.
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