American clients already make up more than half of the circular jeweler's sales and spend twice as much as its French ones, so the four-year-old Paris house is following them home.

For three years in a row that was the question retailers coming to the Couture fair in Las Vegas asked fine jewelry brand Rouvenat, recalled Marie Berthelon, cofounder and chief executive officer of the Paris-based jeweler.

This year, the answer is an emphatic yes. Rouvenat arrived with an agent on the ground, a tighter offer — and new money in the bank. The company’s ambition is for the U.S. to bring in about a third of revenue by 2027 and have more than 10 American points of sale by then, with New York, Dallas and Los Angeles high on the list.

Since the fair, Rouvenat has signed more than eight new U.S. doors set to open between now and January. “This year’s Couture was the pivot for us,” the executive told WWD. “Now they see that we’re still here, that we have an agent, that our offer is taking shape.”

The fine jeweler, which turns four in late November, has made the U.S. the priority market for its next stage, bolstered by fresh capital from longtime investors led by Luximpact and Quiet Luxury Group, a French family-owned group founded by Laetitia Morlat that specializes in heritage hospitality, gastronomy and fine jewelry.

While the exact eight-figure sum was not disclosed, Berthelon said each investor had committed several million euros that will come in over three years.

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