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Reliance, PepsiCo, Monster get court breather over ‘energy drink’ label ban

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Reliance, PepsiCo, Monster get court breather over ‘energy drink’ label ban

FSSAI's order barring Reliance Industries from selling its Campa beverages as “energy drinks” has been put on hold. This is an interim relief for the company in its challenge against the labelling restriction. PepsiCo and Monster Beverage can also keep the "energy drink" label on products in India after the court's hold.

The Delhi High Court on Tuesday stayed a food regulator's order that barred Mukesh Ambani-led Reliance Industries from selling its Campa beverages as “energy drinks”, giving the company interim relief in its challenge against the labelling restriction, Reuters reported Tuesday. PepsiCo and Monster Beverage can also keep the "energy drink" label on products in India after the court's hold. The relief came after Reliance Consumer Products, the beverages arm of Reliance Industries , challenged a June 30 order by the Food Safety and Standards Authority of India ( FSSAI ) directing makers of high-caffeine beverages sold as “energy drinks” to stop using the description. Advt

Reuters reported that Reliance filed a writ petition dated October 1, seeking to quash the regulator’s order. The company said state authorities had seized its stock and e-commerce platforms had been directed to delist the affected products. At Tuesday’s hearing, the Delhi High Court questioned FSSAI’s lawyer on why the regulator had not issued Reliance a notice before passing the order. The court said it was “never too late” for the regulator to correct the issue, as per a Reuters report. The case will next be heard on November 5.



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