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Reliance asks court to quash ban on marketing Campa drinks as ‘energy drinks’

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Reliance asks court to quash ban on marketing Campa drinks as ‘energy drinks’

Reliance asks court to quash ban on marketing Campa drinks as ‘energy drinks’

Reliance Industries has filed a writ petition against India's food regulator over a labeling ban. The ban prevents companies from marketing high-caffeine beverages as energy drinks. Reliance claims the regulator's actions have harmed its business operations and market presence. Other beverage companies like PepsiCo and Monster Beverage have also challenged this order in court. This crackdown coincides with broader food safety measures being implemented across India.

Bengaluru: Mukesh Ambani 's Reliance Industries has sued India's food regulator for barring it from marketing its Campa-brand products as " energy drinks ", non-public ‌court filings show, the latest beverage maker to challenge the labelling crackdown. The writ petition, dated October 1 and reviewed by Reuters, targets a June 30 order from India's food safety regulator directing makers of high-caffeine beverages sold as "energy drinks" to stop using the description. PepsiCo and Monster Beverage sued the regulator last week over the ban, while Austria's Red Bull secured a court reprieve to continue using the label. Advt

The crackdown is part of a broader, India-wide food safety push this year — including raids, shutdowns and new warning-label requirements — driven by growing concern over the health risks posed by such products. State authorities have seized Reliance stock and ordered e-commerce platforms to delist the products, according to the petition, which seeks to have the regulator's order quashed. "Such actions have caused and are causing substantial disruption to the Petitioner's business operations and adversely affect its market presence and commercial goodwill," Reliance Consumer Products Ltd, the beverages arm of Reliance, said in the filing.


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