In addition, Adidas, H&M, Sanrio's Kuromi, and Douyin will host a series of events during SHFW.
The spring 2027 edition of Shanghai Fashion Week will kick off on Oct. 8 and run until Oct. 16, according to the official calendar unveiled Tuesday.
Themed “Forged to Shine Again,” SHFW’s latest edition is framed by local authorities as a showcase of “resilient brand power forged through market challenges.”
“We want more outstanding Chinese designers to be discovered here, more original brands to grow rapidly here, more international capital to converge here, and more global consumers to come to Shanghai because of fashion,” said Zhang Jie, deputy director of the Shanghai Municipal Commission of Commerce, who said the ultimate goal is to anchor Shanghai as an international consumption center.
Hemu, a local womenswear brand founded in 2010, will open the fashion week with a show themed “Silk Road” and a collection celebrating the cultural heritage of traditional textiles and techniques, including Nanjing yunjin brocade, Song brocade, kesi tapestry, xiangyun silk, batik, tie-dye, Suzhou embroidery and Miao embroidery.
Other established local brands, including Pronounce, Shuting Qiu, Staffonly, Comme Moi, and Short Sentence, will also return to the Xintiandi main venue, with Pronounce making its womenswear runway debut.
Jendes, a brand founded by the Taiwanese-Australian actress and model Hannah Quinlivan — wife of pop star Jay Chou — will also make its Xintiandi runway debut.
After a successful run at the Yongyuan Road neighborhood, a redevelopment project close to the iconic Jingan Temple, Labelhood , the emerging talent support platform, is marking its return to the space with brands including Oude Waag, WMWM, Garçon by Garçon, Ao Yes, Yirantian, Markgong and Shushu/Tong.
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