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Prime Big Deal Days 2026 is here: Check out 95+ of the best deals to shop now

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Prime Big Deal Days 2026 is here: Check out 95+ of the best deals to shop now

Prime Big Deal Days 2026 is underway, running 48 hours from Tuesday, October 6 (12:01 a.m. PDT) through Wednesday, October 7 (11:59 p.m. PDT).

We're rounding up some of the best deals across the event and updating this list throughout both days.

Today's Big Deals drop three times daily at up to 55% or more off—most at Amazon's lowest price of the year so far.

Ready to kick off fall and holiday shopping? Prime Big Deal Days 2026 is officially here, giving Prime members 48 hours of deals across fashion, electronics, beauty, toys, home, and more—including everything you need for fall wardrobe refreshes, Halloween and game-day gatherings, and getting a head start on holiday gifting.

8 Amazon AI features to help you find the best deals this Prime Big Deal Days

Prime Big Deal Days 2026 starts on October 6, and these AI shopping tools can help you find, track, and score the best deals.

This year’s event, running through Wednesday, October 7, features deals at Amazon’s lowest prices of the year so far, with savings on top brands like LEGO, La Roche-Posay, and UGG. Today’s Big Deals are back with limited-time offers at up to 55% or more off, with new drops launching three times daily at midnight, 8 a.m., and 1 p.m. PDT.

We’ve rounded up some of the best deals available right now. We’ll keep updating this list throughout the event, so be sure to check back often.

The Samsung 55-inch The Frame Smart TV doubles as wall art when you’re not watching, with Art Mode, a slim-fit wall mount, and Alexa built in.


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