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‘Plastic-free’ is the new battleground in coffee makers

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‘Plastic-free’ is the new battleground in coffee makers

Coffee giants like Lavazza and Keurig, and new entrants like Caraway, all seem to be coalescing around a similar pitch: People want coffee makers with less plastic. 

Over the past several months, there’s been a growing trend of companies promoting plastic-free coffee makers. These include both single-serve brewing systems that use compressed coffee tablets, rather than plastic and aluminum pods, and drip coffee machines that don’t use any plastic in the brew path system. 

As executives at these companies put it, they see a growing market for new brewing machines that target modern, premium coffee drinkers. 

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