CONNECT WITH US
eCommerce

eCommerce

Outdoor Voices Signs Deal to Expand in U.K., Europe

WWD logo

Published on

Add as a preferred source on Google
Outdoor Voices Signs Deal to Expand in U.K., Europe

The activewear brand owned by Consortium Brand Partners is working with Focus Brands to enter wholesale and e-commerce in those areas.

The active-lifestyle brand owned by Consortium Brand Partners is partnering with Focus Brands to expand to the United Kingdom and European Union. This marks the second overseas region for Outdoor Voices following its recent move into Korea, China and Southeast Asia and reflects Consortium’s goal to establish it as a global brand.

Under the terms of the deal, Focus Brands will lead the development and distribution of Outdoor Voices across the U.K. and Europe, initially focusing on wholesale and e-commerce.

“Outdoor Voices has an incredibly compelling brand identity and a philosophy that resonates well beyond its home market,” said Michael DeVirgilio, founding partner of Consortium Brand Partners. “Our strategy has been to pair the brand’s unique positioning with exceptional operating partners who can unlock its potential in markets around the world. With continued growth in the United States, our recent expansion across Asia and now this partnership with Focus Brands, Outdoor Voices is on a trajectory to surpass its previous peak in global retail sales by the end of 2027. And we’re just getting started.”

Founded by Ty Haney in 2013, Outdoor Voices got its start in women’s activewear and celebrated being active in all shapes and forms. Its motto is “Doing Things.”

“Outdoor Voices was built on a simple idea: that movement should be fun, accessible and something that brings people together,” said Haney, who returned to Outdoor Voices after the Consortium acquisition .


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.