OpenAI has introduced Businesses in ChatGPT in beta, including a Business Hub that lets companies claim and manage their presence in ChatGPT.

The service is aimed at the 1.2 billion people who use ChatGPT each week.

Through Business Hub, eligible businesses in markets where ChatGPT is available can claim their organisation, verify it and update key information. They can also add self-service product feeds with pricing and availability, giving ChatGPT access to business-supplied details about products and services.

Existing enterprise customers and advertisers can work through their company representative to claim their business. Shopify merchants can connect their store through Business Hub or the Shopify admin system to streamline verification. Eligible products from Shopify merchants are already integrated into ChatGPT through the Shopify Catalog.

Business Hub also includes analytics intended to show how people engage with a business in ChatGPT. These aggregated insights include the number of mentions a business receives, website clicks and discovery topics, which OpenAI describes as common themes across conversations where a business website is cited.

The data is designed to protect user privacy. Businesses do not get access to individual user conversations or Business Agent chats, and insights are available only when interaction volumes meet specified thresholds.

The move gives companies a formal way to influence how they appear in ChatGPT responses at a time when consumers increasingly use AI tools to research products, compare options and decide which providers to use. It also gives OpenAI another way to deepen commercial relationships with merchants and service providers seeking visibility in AI-driven search and recommendation tools.

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