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Off-White Unveils ‘Imaginary Palace’ at Milan Fashion Week for 10×10 Icons Reimagined

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Off-White Unveils ‘Imaginary Palace’ at Milan Fashion Week for 10×10 Icons Reimagined

The project showcased collaborative designs from talents like Kid Cudi, A$AP Nast, Ava Nirui, and more.


The “Off-White 10×10: Icons Reimagined” project was presented with the “Imaginary Palace” during Milan Fashion Week.

Guests wandered through the rooms to check out products designed by A$AP Nast, Scott Mescudi, Renell Medrano, Ava Nirui, Guillermo Andrade, Veneda Carter, Yuta Hosokawa, Bafic, Raul Lopez and Stéphane Ashpool, each revisiting a signature Off-White piece.

The “Imaginary Palace” is the latest leg of the project, after New York and Paris, with Milan marking its most complete expression.

It presented the T-shirt by Ava Nirui; the Jitney bag by Raul Lopez; the Meteor motif by Veneda Carter; the varsity jacket by Stéphane Ashpool; the hoodie by Yuta Hosokawa; denim by Guillermo Andrade; eyewear by Renell Medrano; Fine Print by Bafic; a clock by A$AP Mob, and the Out of Office sneaker by Kid Cudi.

Off-White is controlled by Bluestar Alliance, founded by Gabbay and Ralph Gindi in 2006, which owns, manages and markets a portfolio of consumer brands ranging from Hurley, Scotch & Soda and Bebe, to Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass, Dickies and Limited Too, with over $13 billion in global retail sales. In 2025, Bluestar Alliance acquired Palm Angels, founded by Francesco Ragazzi, from NGG (New Guards Group), which was also the Off-White licensee.

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