Beijing-based e-commerce aggregator Nebula Brands raised $50 million in a Series B funding round, valuing the enterprise at $530 million. Consumer private equity firm L Catterton Asia led the capital injection.

Matrix Partners China and early backer Alpha Startups joined the round, lifting total capital raised by the rollup operator to roughly $60 million across two institutional financings. Founded in May 2021, the venture acquires profitable, high-volume Chinese third-party merchants operating on Amazon’s international storefronts and integrates them into a centralised supply chain and brand management network.

Proceeds from the transaction provide dedicated balance-sheet capacity to accelerate merchant acquisitions. Nebula Brands had already completed one vendor purchase and lined up several pipeline targets before the round closed.

The business model targets established domestic vendors that have reached multimillion-dollar annual sales volumes on Amazon but lack the working capital, brand marketing expertise, and overseas infrastructure required to scale. The company handles cross-border operations, product development, digital marketing, and local manufacturing relationships directly from its headquarters in China. The company’s prior equity raise was a $10 million Series A led by Matrix Partners China in January 2021.

Chinese storefronts account for more than one-third of Amazon’s active merchant base. About 600,000 mainland third-party vendors generate roughly $135 billion in gross merchandise value on the marketplace, with projections showing their share expanding to 45 per cent of all third-party sales on the platform by 2025.

Foreign aggregators including Berlin Brands Group, Razor Group, and Thrasio have set up sourcing outposts inside China to acquire those same merchants.

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