Rebel Foods has partnered with Naturals Ice Cream to expand the brand through its Rebel Launcher platform. Naturals Ice Cream is now available through 77 Rebel Foods cloud kitchens across India.

The partnership builds on a pilot launch in Delhi in 2020 and has since expanded to Bengaluru, Gujarat, Hyderabad, Kolkata and Delhi NCR. Naturals initially launched with a smaller menu before adding more products, including some of its best-known flavours, to Rebel's digital platform.

Rebel Launcher is Rebel Foods' brand development arm, through which it works with external food and restaurant brands seeking wider delivery reach without opening standalone outlets in each location. Under the arrangement, Naturals is using Rebel's cloud kitchen network and operating systems to serve customers in multiple cities while maintaining its existing product approach.

Naturals is known for a simple product formula based on fruit, milk and sugar. The partnership gives the brand access to a wider delivery footprint, while adding another consumer food name to Rebel's partner network, which includes ITC, Taco Bell, WOW! Momo, Biryani Blues, Papa Johns, Daryaganj, Chaipoint, Smoor, Anand Sweets & Savouries, The Cheesecake Factory and Mad Over Donuts.

According to the companies, the rollout now covers 77 cloud kitchen sites nationwide. Naturals has also launched in Chennai, Hyderabad and Punjab in 2026, with further expansion planned in those markets.

For Rebel Foods, the agreement strengthens an operating model built around shared infrastructure, supply chain integration and centralised technology for restaurant and food brands. Instead of building their own kitchens in every city, partner brands can use Rebel's network to enter new areas and test demand through food delivery channels.

Source link