Nahmias has become the first fashion brand to partner with Cash App for its Cash App tags with the brand launching a contactless tap-to-pay bandana.

The bandana was designed by Doni Nahmias, founder and creative director of the brand and inspired by his mini dachshund Mimi, who has become a signature motif.

Avaialble in red and blue hues, the bandana showcases a portrait of Mimi in a field of blooms. Made from a silk and cotton blend and finished with a rolled hem, the Cash App patch is woven into the corner to mark where consumers can tap for payment.

“We have a solid and long-standing relationship with Cash App; they continue to support the brand and help bring our visions to life,” Nahmias told WWD. “They are a great source for supporting entrepreneurs and helping talent with larger platforms. This is our first true collaboration between the two brands. I liked the idea and opportunity of creating something that brings together fashion and technology in a way that feels natural to Nahmias.”

Moreover, the designer noted that given the brand’s laid-back and elevated California style, a bandana was something that is part of that aesthetic. It was also an item he grew up wearing and styling.

“I liked the idea of taking something so familiar and giving it a new purpose. It’s something you can wear every day but now there’s another function to it.”

Notably, he sees the partnership resonating with the brand’s consumer, who is interested in more than fashion and appreciates products that have a purpose and are different.

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