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Most Online Shoppers Still Use Passwords When There’s a Safer, Simpler Option

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Most Online Shoppers Still Use Passwords When There’s a Safer, Simpler Option

It was Apple that popularized the term when it launched the password-less log-in feature in 2022. Google and Microsoft followed suit soon after, further propelling the log-in method into the mainstream consciousness.

On the surface, a passkey looks simple because it just requires biometrics or a pin to open. Underneath, however, it uses cryptography to authenticate the user, making it nearly impossible to phish. Phishing, one of the the most common cyber-attacks in the world, is when sensitive data is acquired by impersonating a legitimate business or a trusted person.

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Passkeys are widely recognized as the most secure and simple way to access an account. The problem is that most people still use passwords.

The implications are worrying, especially when considering the fact that Black Friday and Cyber Monday are fast approaching. It’s a time when throngs of consumers look to the web for deals. On Black Friday last year, Adobe estimated nearly $12 billion came from online sales.

Most shoppers in eBay and Amazon don’t use passkeys, according to a new report from Dashlane, a London-based password management and credential security platform that has been tracking the growing but still relatively small use of passkeys.

According to the report, only 17 percent of log-ins on Amazon, the world’s largest online marketplace, were passkeys. EBay, on the other hand had eight percent, while Paypal had 18 percent.


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