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More than half of online supplement shoppers say they’re worried about counterfeit products

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More than half of online supplement shoppers say they’re worried about counterfeit products

Supplement knockoffs are eroding consumer trust, forcing brands and retailers to take action against counterfeiters.

The rapidly expanding wellness industry is facing a growing trust crisis as demand for dietary supplements, vitamins and health products surges on marketplaces. That demand has bred countless counterfeit products by sellers exploiting the surge in online shopping. Approximately 74% of consumers report buying counterfeit goods either knowingly or unknowingly, according to a survey by Michigan State University’s A-CAPP Center for Anti-Counterfeiting and Product Protection. Many have fallen for copycat listings for products that imitate originals and are filled with cheap filler ingredients. 

This month, online supplement retailer iHerb released a new survey in partnership with YouGov revealing that 54% of online supplement shoppers are concerned about counterfeit products flooding the market. The survey of 2,796 U.S. adults was conducted September 17 through September 21.

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