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Moon Boot taps ESW for international eCommerce push

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Moon Boot taps ESW for international eCommerce push

Moon Boot has chosen ESW to support its international eCommerce expansion, covering the United States, the United Kingdom, France, Germany, Italy, Canada and Spain.

The deal forms part of a broader overhaul of Moon Boot's online retail operations as the brand expands its direct-to-consumer reach across several countries. ESW will provide fulfilment, shipping, returns, localisation, Merchant of Record services and B2B2C operations.

Moon Boot is part of Tecnica Group, the Italian winter sports and outdoor equipment business whose portfolio also includes Rollerblade, Tecnica, Nordica, Blizzard and Lowa. Under the new arrangement, ESW will combine eCommerce operations with logistics support for international sales, allowing Moon Boot to sell abroad without setting up local legal entities.

The move also coincides with a change in eCommerce platform. Moon Boot is shifting from Salesforce Commerce to Shopify, with Arsenalia acting as systems integrator and leading the replatforming project alongside Tecnica Group and ESW.

The integration is intended to connect the new Shopify setup with ESW's cross-border eCommerce, fulfilment and logistics systems. The structure is designed to support in-market sales while managing shipping and returns through a single operating model.

Moon Boot can now serve customers in more than 190 countries and territories, ensuring truly global coverage.

The arrangement reflects a broader push by consumer brands to simplify cross-border online sales as they seek more direct relationships with customers outside their home markets. For brands operating across multiple countries, merchant, payments, tax, fulfilment and returns processes can be difficult to manage through separate local systems.



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