South Korean fast-food brand Mom’s Touch signed a master franchise agreement with Shin-Line Group to open more than 50 restaurants across Kazakhstan over the next decade. The chain plans to launch its first flagship restaurant in the country before the end of 2026.

The partnership gives Mom’s Touch exclusive development rights in Kazakhstan and includes territorial rights to expand into neighboring Kyrgyzstan. Shin-Line Group will oversee local real estate selection, operations and distribution across both Central Asian territories.

Seoul-based Mom’s Touch, established in 1997, built its domestic business on made-to-order fried chicken and its core Thigh Burger sandwich. The master franchise framework shifts development risk and store capital expenditure directly onto Shin-Line Group, letting the Korean franchisor draw recurring royalty streams without funding store buildouts directly.

Central Asia has emerged as an active proving ground for international fast-food chains seeking territory outside crowded East Asian capitals. For food and beverage operators in the region, teaming up with Shin-Line provides an existing logistics foundation in frozen foods and distribution that solves supply chain friction for quick-service poultry and bakery supplies.

Entering Kazakhstan requires managing long cold chains and securing quality poultry that matches parent company specifications. Franchisors taking this route depend entirely on the balance sheet and execution speed of their master franchisee, especially when consumer spending fluctuates against local currency pressures.

Rival Korean food brands have focused primarily on Southeast Asia and North America to scale their offshore footprints. Taking a chicken concept into Central Asia tests whether Korean casual dining menus can secure repeat traffic against incumbent American burger giants already operating in major Kazakh hubs.

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