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Millennials lead AI shopping adoption in India at 84 pc, ahead of Gen Z: McKinsey

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Millennials lead AI shopping adoption in India at 84 pc, ahead of Gen Z: McKinsey

Millennials lead AI shopping adoption in India at 84 pc, ahead of Gen Z: McKinsey

In India, Millennials are leading the adoption of artificial intelligence for shopping, with 84 percent using AI tools. Gen Z follows closely at 74 percent, showcasing a growing trend across age groups. The report reveals that India ranks second globally for AI shopping adoption, with 76 percent of consumers utilizing such tools. Trust in AI-powered shopping is notably high in India, with 87 percent expressing confidence in AI tools.

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New Delhi: Millennials are leading the adoption of artificial intelligence (AI) for shopping in India, with 84 per cent using AI-powered tools to search for products, compare options or make purchase decisions, ahead of 74 per cent of Gen Z consumers , according to a report by McKinsey & Company.

The McKinsey Agentic Commerce Consumer Survey, conducted in June 2026, found that AI shopping adoption stood at 74 per cent among Gen X consumers and 56 per cent among baby boomers in India, indicating growing use across age groups.

The report said, "Gen Z and millennials are leading globally in the rates for AI search adoption for shopping."

However, in India, millennials recorded the highest adoption rate among all generations surveyed, exceeding Gen Z by 10 percentage points.

India also ranked second among the 11 markets surveyed for overall AI shopping adoption, with 76 per cent of consumers using AI tools for shopping, compared with 80 per cent in China and a global average of 53 per cent.


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