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Meet TikTok’s Top Creators in Makeup and Fragrance

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Meet TikTok’s Top Creators in Makeup and Fragrance

Here, a look at the top 10 creators of all time by likes in each category, according to new data by Spate.

In the ever-evolving field of content creation, where new players emerge daily, the all-star beauty creators have solidified their staying power through education.

Consider Jeremy Fragrance, a German scent enthusiast who built his career by sharing detailed perfume reviews and tips for applying cologne. He now holds the number-one spot among the top 10 fragrance creators of all time on TikTok, with a combined “like” count of 131.4 million, according to new data from Spate.

“Fragrance creators engage audiences with educational content about notes and brands, while makeup creators connect through tutorials,” Jenny Zeng, a beauty insights analyst at Spate, said.

Here, a closer look at the top 10 creators of all time by likes in each category on TikTok.

With over 17.5 million followers on TikTok, Mikayla Nogueira, influencer and founder of POV Beauty, first shot to stardom in 2020 for delivering full-glam makeup tutorials and brand reviews in her thick Boston accent.

Dauz Mendoza is renowned for recreating playful makeup looks and testing luxury products against affordable innovations on the market.

From “get ready with me” story times to videos like “how to do your glam according to your eye shape,” Mirta Miler creates varied content, though she almost always incorporates makeup.

Scrolling through Sol Pena’s TikTok page is like flipping through a beauty catalogue, with product spotlights across all categories, from eyes to cheeks to complexion.


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