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Me+Em Teams With the Booker Prize Foundation to Create Curated Reading Lists for Cerebral Customers

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Me+Em Teams With the Booker Prize Foundation to Create Curated Reading Lists for Cerebral Customers

Clare Hornby, founder and CEO of Me+Em, said “Just as we edit our collections to fit into customers' dynamic lives, we recognized an opportunity for that same level of curation outside of wardrobing.”

CRACKING THE BOOKS: Me+Em knows the most stylish accessories anyone can have are a heart and a brain, which is why the brand has teamed with the Booker Prize Foundation, the charity behind Britain’s most famous award for fiction, on a yearlong partnership. Over the next 12 months the fashion brand and the foundation will co-curate four themed reading lists with the aim of offering a “unique edit” of acclaimed works from the canon of the Booker prizes.

Me+Em said the partnership, which launches Wednesday, is meant to bridge the gap between “intelligent style,” and world-class literature. The brand said it saw a “unique opportunity to further enhance the lives of its customers” with a reading list pulled from an archive of more than 700 works of fiction that were nominated for the Booker and Bukhman International Booker prizes over the last 57 years.

The inaugural list is themed around autumn, and the books include “Hotel du Lac” by Anita Brookner, “Loitering with Intent” by Muriel Spark, “The Sea, the Sea” by Iris Murdoch and “Orbital” by Samantha Harvey.

Clare Hornby, founder and CEO of Me+Em who is always trying to anticipate her customers’ needs, said the idea of teaming with the foundation came from her own book club.

“I’ve seen firsthand how reading, and a shared interest in storytelling, provides an opportunity for community and connection.


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