CONNECT WITH US
eCommerce

eCommerce

Marimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models

WWD logo

Published on

Add as a preferred source on Google
Marimekko Brings Its Popkorni Print to Veja’s Salar and Small Canary Sneaker Models

This new tie-up sees the Finnish lifestyle design house bring its bold prints to the French footwear brand’s adult Salar and kids’ Small Canary sneaker silhouettes.

For this collaboration, Veja and Marimekko chose the Popkorni print, a floral motif from 2024 designed by Finnish artist Antti Kekki. The print, which means “popcorn” in Finnish, was painted by Kekki through paper-cutting and resembles little fluttering flowers.

Looking closer, the Salar features an alveomesh and suede upper with suede and organically traced leather panels. The Small Canary’s upper is made of the same alveomesh and suede panels. Both shoes are completed with insole consisting of a bio-based EVA made from sugar cane. Other materials used in the production of this sneaker include Amazonian rubber, mineral silica, recycled polyester and organic cotton.

“We wanted a design rooted in Marimekko’s archives and recognizable at first sight, offering a fresh take on its iconic floral patterns,” Caroline Bulliot, art director at Veja, told FN. “Antti Kekki’s Popkorni felt like a natural choice: we can feel the joy, the movement, an electric and artistic edge. Marimekko has a unique ability to give artists room to express themselves freely. We share a deep appreciation for the people behind each product, refined materials, and craftsmanship.”

This release follows two other shoe collaborations released this year by Veja. In September, the footwear brand teamed up with fellow French brand Arpenteur to release its first-ever sneaker without its iconic “V” logo on the side panel.

In February, Veja released an updated take on its Panenka sneaker with Magliano , the Italian fashion brand founded by Luca Magliano.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.