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LVMH Launches Les Journées Particulières From Shanghai

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LVMH Launches Les Journées Particulières From Shanghai

Running from Friday to Sunday at Shanghai's historic Zhangyuan, participating houses range from Louis Vuitton, Celine and Dior to Chaumet, Berluti and more.

LVMH Moët Hennessy Louis Vuitton’s open-doors event has launched in China for the first time. Taking over two historic villas at Zhangyuan, now a bustling retail destination, the Journées Particulières event allows visitors to gain firsthand experience of how 15 maisons across four sectors — ranging from Louis Vuitton, Dior, Celine and Berluti to Chaumet, Make Up For Ever, Bulgari and Hennessy — craft their distinct products.

For Antoine Arnault, director of image and environment at LVMH, kicking off the event in Shanghai is not about breaking attendance records, but honoring shared values between France and China.

“Our maisons have had longstanding ties with China for more than 160 years, and we share a deep appreciation for creativity and craftsmanship,” said Arnault, noting that several Chinese artisans also participated in the showcase.

“We are proud to count 90 Chinese Virtuosos so far, and I’m delighted to share that nine more will be honored later today in Paris,” Arnault said of its community of craftspeople.

“The theme of this edition, ‘At the Source of Dreams,’ is an invitation to return to what matters most: the origin of our maisons, the landscapes and cultures that inspire them, and the people who give them life,” the executive said in a video ahead of the public opening, which was held at Louis Vuitton ’s Zhangyuan villa house on Thursday evening.


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