ShopBack is making it easier for brands to see how creator content is driving sales. The mobile-first shopping and rewards platform launched SparkHub this week, which the company describes as an AI-powered creator platform “that helps brands partner with creators and track the purchases their content drives.”

ShopBack has 20 million active users across 13 markets. SparkHub connects creator content to tracked sales inside its ShopBack app. The app is where consumers earn cashback on purchases that are inspired by people they follow. “For brands, the platform creates a clearer link between creator content, shopper action and tracked sales,” the company said in a statement. “See it on creators, shop it on ShopBack.”

“Younger shoppers already discover products through people they follow and trust,” said Carolina Paradas, general manager of North America at ShopBack. “SparkHub helps brands show up in those moments with creators who fit their audience while giving shoppers cashback when they buy through ShopBack. It makes the exchange clearer for everyone: creators can earn from their influence, shoppers get rewarded and brands can connect creator content to real customer activity.”

The company said there are two ways for creators to participate on the platform. “Spark Ambassadors share referral links and earn when people they refer join ShopBack and make a first purchase,” the company said, adding that Spark Creators can apply to paid opportunities or create content with SparkHub’s AI Studio as well as use AI-assisted drafting tools and earn through campaign participation and tracked shopper activity.

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