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Luxury Briefing: The coat is the outfit. Can it also be the business?

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Luxury Briefing: The coat is the outfit. Can it also be the business?

This week, the coat is the outfit, and brands are building repeat business around making an entrance every winter. I spoke with Auter founder Rob Zangardi, Shrimps founder Hannah Weiland and Mint Velvet trading director Laura Boyd about what shoppers want from statement outerwear and why one standout coat doesn’t always stay their only one. Plus, The Gstaad Guy dresses up the Whoop wrist, and Vans finds fresh momentum on resale. For tips or comments, email me at zofia@glossy.co.

Have you felt the chill in the air this week? I definitely have — so it’s time to pull out the big coat. Runway looks by Miu Miu, Prada and Saint Laurent have helped put textured outerwear with fur (fake and not) at the center of winter dressing. Across recent collections, glossy shearling, oversized collars and plush trims have made the coat a focal point. By October, Net-a-Porter was highlighting fur details across jackets, knitwear and accessories, extending the appeal beyond a full-length winter coat.

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