The athletics company has tapped a product chief and a chief operating officer, and is on the hunt to fill three other C-suite roles.

Thursday marks one month to the day since O’Neill started at Lululemon, but observers have been waiting since April to see what her first moves would be as CEO.

Wednesday’s announcement is the first stab at turning an ailing Lululemon around, with a promise that the evolved leadership structure will help the company focus on innovation, a distinct brand experience and operational improvements.

“Lululemon is a rare, extraordinary brand, but we have work to do to build a stronger and more competitive company,” O’Neill said in a statement. “We are establishing a deeply experienced leadership team that will work in a more coordinated manner, aligned around the strategy and execution that delivers the most impact for our guests, our communities, and our business. That starts with putting product, design, and innovation at the center of how we operate, with the focus and accountability to create a stronger pipeline of differentiated product to raise the bar for our guests across every touchpoint, in stores and online.”

Lululemon’s C-suite will include a few familiar faces. Notably, Chief Financial Officer Meghan Frank and Chief Commercial Officer André Maestrini — who ran the company as co-CEOs after Calvin McDonald’s departure in January — will remain in their current positions. Frank will take on an expanded role leading brand and technology functions until the company names new leaders for those departments.

Source link