Lucky Brand is adding a touch of sparkle to denim this holiday season.

On Wednesday, the U.S. denim brand debuted a limited-edition collection with Swarovski crystals designed to take denim from day to night.

The assortment taps into the growing appetite for elevated casual wear and standout holiday dressing, while offering a fresh take on gifting, Lucky Brand stated. The collection includes a 100 percent cotton denim bustier, low-rise ultra-wide-leg jeans and baggy wide-leg jeans—each decorated with a sprinkling of white Swarovski crystals. A shrunken Trucker jacket has rectangular Swarovski crystal buttons.

The Lucky Brand x Swarovski collection is available exclusively online and retails for $199-$299.

Lucky Brand features the collection in its new holiday campaign called “Make & Share Your Luck” alongside its other collaborations with motorcycle jacket brand Vanson and Los Angeles-based lifestyle brand Madhappy.

The campaign highlights how fashion brings people together through shared experiences, personal style and traditions. It spotlights the brand’s denim heritage and gifts, including trending denim styles like 281 Baggy jeans and low-rise flare jeans and winter essentials like shawl collar fair isle cardigans and sherpa-lined flight jackets.

“Rooted in the belief that luck is something we make ourselves, and something even better when shared, the campaign explores how personal style, inspiration and meaningful moments bring us closer,” Lucky stated.

The campaign features brand ambassador Charlie Puth . The Grammy-nominated musician shares his favorite Lucky Brand holiday picks for himself and for his family.

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