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Adobe puts CX Enterprise Coworker inside AI assistants

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Adobe puts CX Enterprise Coworker inside AI assistants

Adobe has made its CX Enterprise Coworker available inside AI platforms from OpenAI, Anthropic, Google, Databricks and Microsoft, placing its customer experience tool inside widely used workplace AI assistants.

The product is available as a plugin for ChatGPT and is also integrated with Claude, Databricks Genie, Gemini for business and Microsoft Copilot. Support for Amazon Quick, IBM and Snowflake is expected later.

Adobe is pitching the software at marketing teams that want to manage customer journeys, campaign planning and performance analysis from within the AI tools they already use. It is designed to let users plan, orchestrate and adjust customer experience work without switching between multiple applications.

CX Enterprise Coworker is part of Adobe's broader customer experience software portfolio and is intended to cover the full customer lifecycle, from prospect acquisition and engagement to conversion and customer lifetime value.

The announcement reflects a broader industry push to embed specialist enterprise software into general-purpose AI assistants. Rather than requiring staff to log into separate products, software groups are trying to place business functions directly into the conversational interfaces used across office work.

Adobe said the tool is built on open standards including Model Context Protocol and Agent2Agent, which allow it to operate across different AI platforms and enterprise systems while keeping human oversight in place.

According to Adobe, the product can analyse campaign data, identify trends, forecast audiences, adjust customer journeys and help resolve workflow conflicts. It is also intended to support planning, project management and work management tasks for marketing teams.


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