The exclusive Italian brand on Thursday opens a sophisticated, well-appointed boutique in the Shopping Cidade Jardim luxury center in São Paulo.

LATIN LAUNCH: Loro Piana opens Thursday its first boutique in Latin America, at the Shopping Cidade Jardim luxury center in São Paulo.

“Minimalist, refined, and dynamic, the boutique’s concept and interior design represent the true essence of Loro Piana, featuring core elements of refined materials, a warm color palette, and signature oak and carabottino wood details,” the Italian luxury brand indicated in a statement.

Warm earthy tones of the company’s signature Kummel color, beige, and burgundy, combined with soft lighting, create what executives describe as a “home away from home” feeling inside the store.

The facade, inspired by the soft and wavy texture of Loro Piana fabrics, unfolds across three windows and is crafted from handmade terracotta ceramic tiles. The tiles are crafted in Italy in glazed ceramic in the Loro Piana Kummel color.

The boutique features Loro Piana’s fall 2026 collection. Up front are women’s soft accessories and bags, a textile wall showcasing foulards, and then a presentation of scarves. Next is women’s ready-to-wear and shoes in a setting furnished with armchairs upholstered in Loro Piana fabrics that feature touches of the luxury brand’s Kummel hues.

There’s a separate ready-to-wear room framed by wooden walls with beige accents, and furnished with an armchair and coffee table crafted in Brazilian wood by the late Polish-Brazilian architect and designer Jorge Zalszupin. There’s a private by-appointment client room, again upholstered in Loro Piana fabrics, and a dedicated space as well for menswear.

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