The report, “Open for Growth: Powering the West End for the Nation,” says London is one of the most expensive tourist cities in the world, and offers some ideas about how to make it more attractive to international guests.
MAKE LONDON GREAT AGAIN: London may be one of the most exciting shopping cities in the world, and a money-spinner for all of Britain, but retailers and other consumer businesses are burned up about what they say is a lack of support from the government.
New West End Company, which lobbies for more than 800 retail, leisure, hospitality and real estate businesses in and around Oxford Circus and Regent Street, is calling on the government to take action with a new report called “Open for Growth: Powering the West End for the Nation.”
The report said the West End generates 3 percent of the U.K.’s total economic output; supports more than 350,000 jobs; and generates around 17 billion pounds in taxes that fund services and infrastructure across the country. London, it added, is also a capital of culture and innovation, but needs better policies to survive. And tourists, in particular, need a better deal.
The West End, it said, pulls above its weight in London’s tourism economy as the first-choice destination for millions of international tourists, with international visitors to the West End growing by 11.8 percent in 2025.
But in a survey of 12 international tourist cities, London ranked as one of the most expensive for a three-night break.
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