From snake-adorned handbags to crocheted creatures, the Spanish fashion house has taken the art of character merchandise rather seriously.
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Jack Skellington has been haunting holiday merchandise aisles for more than three decades. His latest destination? Loewe, naturally. And judging by the leather goods, Halloween Town’s Pumpkin King has developed rather expensive taste.
The Spanish fashion house’s collaboration with Disney and Tim Burton, inspired by the 1993 cult classic The Nightmare Before Christmas, officially launches Thursday (Nov. 12). Designed under the direction of Jack McCollough and Lazaro Hernandez, the collection spans handbags, ready-to-wear, accessories, and fragrances. The usual character-printed sweatshirt this is not.
Instead, Loewe has approached the film’s eccentric cast with the same artisanal techniques that make its leather goods so recognizable. A black-and-orange woven bucket bag sprouts snakes, Jack Skellington makes a surprise appearance inside a carryall, and a crocheted Wolfman charm proves that fashion’s love affair with novelty accessories is far from over. There’s also Zero, the ghostly canine, and the Harlequin Demon, whose elaborate design translates surprisingly well to luxury fashion.
Beyond the novelty, there’s a rather clever connection between Burton’s filmmaking and Loewe’s approach to design. The original film relied on painstakingly crafted puppets, miniature sets, and stop-motion animation, while the collection employs leather marquetry, embroidery, and intricate detailing to reinterpret its characters.
Burton himself seems pleased with the results. In an interview with Vanity Fair , the filmmaker praised Loewe’s interpretation of his work, particularly its attention to texture and craftsmanship.
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