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Kujten Sets Retail Rollout in U.S.

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Kujten Sets Retail Rollout in U.S.

The Parisian cashmere brand will open three stores in SoHo, Aspen and Miami, bringing its total in the U.S. to four.

Kujten, the Parisian cashmere brand, is expanding its footprint in the U.S.

A year after opening its first store in the U.S. at 831 Madison Avenue, the company has inked deals for three additional units in the States: SoHo in New York, Aspen and Miami.

First up will be the 2,700-square-foot store at 92 Greene Street in SoHo, slated to open at the end of October. The Aspen store, at 205 South Mill Street, is expected to debut in November while the Miami store in the Bal Harbour shopping center, will open by February. The Aspen and Miami stores are both around 1,300 square feet.

Carole Benaroya, who founded Kujten with Stephanie Eriksson in 2012, said the Madison Avenue store performed well right out of the box, which prompted the company to seek other locations.

She said when the company was first looking to open in the New York, it was a toss-up between Madison Avenue and SoHo, but Madison won out. “After the first six months, we realized the product and the brand was being very welcomed by New Yorkers and Americans,” she said.

She said the customer in that shop is similar to that in the west end of Paris, in the 16th or 18th arrondissements. The SoHo store is expected to appeal more to a downtown, international and fashion-forward shopper.

Benaroya said Aspen is complementary to the mountain resorts where the brand sells in Europe.


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