Kering’s initiative fosters collaboration among public, private, and scientific sectors to regenerate the Arno Basin and ensure long-term water resilience.

On Monday, Kering presented a collaborative platform to develop water resilience in Tuscany in collaboration with the nonprofit environmental organization Conservation International, and Etifor, a certified B Corp and University of Padua spin-off providing environmental sustainability consulting.

It was presented at Palazzo Medici Riccardi in Florence as part of the commemorations marking the 60th anniversary of the 1966 Florence flood caused by the Arno River.

The initiative called “The Water Resilience Lab — Arno Basin” addresses the basin’s vulnerabilities related to water scarcity, droughts, floods and pollution, drawing on a shared, science-based understanding of the challenges and opportunities and ultimately, it aims to regenerate and replenish the basin to achieve long-lasting resilience.

During the last 12 months, the Lab has brought together public and private institutions, businesses, academia, the scientific community, and financial stakeholders with the aim of fostering coordinated, long-term action, rather than fragmented efforts, to address the identified challenges within the basin.

“No individual company or actor, regardless of its size or influence, can address the challenges posed by climate change, nature loss, and water risk alone. Through the Water Resilience Lab — Arno Basin, we seek to demonstrate that meaningful value creation stems from systemic collaboration and collective action across diverse stakeholders,” said Marie-Claire Daveu, chief sustainability and institutional affairs officer at Kering.

Among the organizations already actively contributing to and funding the project are LVMH, as the first company to join the Lab at the highest level, alongside Burberry, Assicurazioni Generali and more.

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