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Karwa Chauth beauty rush: Urban Company grows 30 pc; Yes Madam sees 2X bookings

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Karwa Chauth beauty rush: Urban Company grows 30 pc; Yes Madam sees 2X bookings

Karwa Chauth beauty rush: Urban Company grows 30 pc; Yes Madam sees 2X bookings

Quick commerce accounted for 61 per cent of combined beauty sales across quick-commerce platforms and Amazon in September, up from 44 per cent a year earlier. Daily beauty sales on quick commerce averaged Rs 24.6 crore between October 1 and 25, the report showed.

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Bengaluru: Home beauty service platforms are seeing a festive demand surge, with Yes Madam expecting bookings to double from last year's Karwa Chauth levels and Urban Company reporting a 30 per cent year-on-year growth in transactions. The seasonal rush comes as newer players, including Snabbit and NoBroker, enter the category with instant at-home salon services , intensifying competition for customers.

Yes Madam expects its bookings during Karwa Chauth to double compared with last year, while its average order value is 15 per cent higher than on a usual day. Around 30 per cent of customers during the period are expected to be new, said Mayank Arya, founder of Yes Madam.

Urban Company has recorded 30 per cent year-on-year growth in transactions during the run-up to Karwa Chauth. Demand in the days before the festival typically nearly doubles compared with usual levels, while average order value rising around 10 per cent, industry executives tracking the sector said.

Nearly 25 per cent of Urban Company's bookings in tier 2 and tier 3 cities during this period have come from new customers, compared with around 15 per cent typically, executives cited above said.


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