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Cate Blanchett and Uniqlo Launch “Stories She Tells” Literary Magazine

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Cate Blanchett and Uniqlo Launch “Stories She Tells” Literary Magazine

The inaugural issue, set for fall 2027, will explore themes of connection and women's empowerment through essays chosen via an open call, with Blanchett as head of the selection committee.

TOKYO — For her latest initiative as Uniqlo global brand ambassador, Cate Blanchett is helping to launch “Stories She Tells,” a literary magazine featuring essays that highlight women’s experiences and perspectives through storytelling.

In a release, Uniqlo said that the project, its first-ever literary magazine, “aims to share diverse voices and perspectives across genders and generations, fostering new dialogue and connections.”

The theme for the inaugural issue, scheduled to be published in autumn of 2027, will be “Connection,” highlighting connections between people, shared experience, and each person’s story within society, according to Uniqlo’s release.

Essays will be chosen through an open call, with Blanchett as chair of the selection committee.

Through the project, select contributors will also receive support for their writing activities and opportunities for mentorship. In addition, the brand plans to include in the magazine academic research papers and literary works related to the theme.

Launching through a partnership with the University of Tokyo, the project aims to expand globally through partnerships with universities around the world in the future.

Blanchett told WWD on Thursday that the project had emerged from conversations with Koji Yanai, group senior executive officer of Uniqlo’s parent Fast Retailing and son of the founder Tadashi Yanai.

“We started talking about shared passions, probably about a year ago. And we were talking about different forms of expression,” Blanchett said.


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