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Interparfums, Inc. to launch new Off-White, Longchamp fragrances in 2027

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Interparfums, Inc. to launch new Off-White, Longchamp fragrances in 2027

Storied streetwear brand Off-White may soon be returning — to the beauty aisle, at least. On Thursday’s earnings call for Interparfums, Inc.’s Q3 2026 results, CEO and chairman Jean Madar stated the company is planning to launch its first Off-White perfumes in 2027. Its 2027 plans also include the launch of its debut fragrances for Longchamp and new products for Annick Goutal.

“We believe that Longchamp has the potential to become our next $100 million brand, and Off-White represents another step for us into the high-end category,” said Madar.

Founded in 2012, the Off-White brand launched its first fragrance collection in 2022, developed under the creative direction of founder Virgil Abloh prior to his death in late 2021. Following Abloh’s passing, however, the once pioneering brand has faced an uncertain future, with ownership passing through multiple companies such as LVMH and New Guards Group. Bluestar Alliance, which owns mall brands like Bebe and Limited Too, purchased Off-White in 2024. Creative director Ib Kamara, who succeeded Abloh in the role, departed the brand in September.

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