In an interview with WWD, cofounder and curator Jonathan Haddad explained how the Paris-based gallery is tapping into younger generations’ growing penchant for collecting art and design.

Spearheaded by the intuition of Gen Z cofounder and curator Jonathan Haddad, Sceners Gallery is challenging the way the art market interacts and does business. As a result, clients range from age 60 to as young as 30.

For starters, their approach is anchored in juxtaposing historical design and antiques with modern and contemporary art, rather than specializing in one era.

“We are among a new generation of galleries trying to do things differently. The art world can feel closed off, with barriers around provenance, authenticity, movements and artists. We didn’t inherit decades of established rules, so we’ve tried to build a gallery that reflects our own point of view rather than follow a prescribed formula,” 28-year-old Haddad told WWD in an interview. Haddad cofounded Sceners Gallery five years ago with art collector David Atlan, who has a background in finance.

Earlier this year, the duo garnered attention for an exhibit named “Forms and Temptations.” Organized with collector Almine Rech, the showcase brought together 20th-century designers such as Art Deco icon Émile-Jacques Ruhlmann, and Italian Art Nouveau designer Carlo Bugatti — into dialogue with controversial pop artist Allen Jones. Jones, whose work culminated in the ’70s, was known for fusing commercial fetishism with fine art and was often criticized for his figurative objectification of women.

In October, they teamed up with fellow gallery Villepin to present “A Life Within,” an exhibition dedicated to the artist Lawrence Carroll, who designed album art for thrash metal band Slayer before moving on to gallery paintings.

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