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Inside the race to make non-creepy smart glasses

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Inside the race to make non-creepy smart glasses

When Matthew Smith sees someone wearing Ray-Ban Meta glasses, he assumes they are recording.

The 22-year-old influencer marketing coordinator is not opposed to them. His sister uses a pair for fishing content, and he said he would consider trying them on a night out. But among his friends, “Meta” is also the de facto cringe nickname for someone wearing chunky black frames. He said his friends say, “Hey, Meta, what’s up?” to anyone with a pair.

On the other side, Addison Campbell, a 20-year-old college student and lifestyle creator, has worn Ray-Ban Meta glasses for a brand deal. She said she would consider using them for day-in-the-life videos, but would avoid the camera if someone wore them around her.

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