Adobe's partnerships team is completing agreements in days and weeks instead of months these days. This is as Adobe brings external models into its applications and makes its tools available through other AI platforms.

Shilpa Anand, who leads the team, described a process that previously involved months of planning. Senior executives at partner organisations are now directly involved in detailed decisions, helping agreements come together more quickly.

The team's work runs in two directions: integrating other providers' AI into Adobe products and taking Adobe's capabilities to services such as Claude, Gemini, Copilot and ChatGPT. Its remit also includes working with chip suppliers to improve application performance and support AI processing on users' devices.

Anand joined Adobe less than a year ago, following roles at Google and Microsoft. Alongside partnerships with technology providers, her team is working with enterprise customers on models tailored to their intellectual property.

"We're in the early days of these custom models, and working with Disney is going to give us a strong foundation to go and replicate that with other customers. We would love to do that. I think that is the end vision: this availability of building these custom models. Disney is a partner we've been working with. Their use cases were perfect for some of the things we need to build a foundation of expertise on doing this well. But we're starting with Disney as a key partner. We do have other partners where we've done it, but the scale of Disney is going to really enable us to set up a foundation to do this at a global scale," said Shilpa Anand, VP Global Strategic Partnerships, Adobe.

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