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Industry Leaders Tackle Balancing Heritage, Innovation, AI and Growth at WWD Apparel and Retail CEO Summit

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Industry Leaders Tackle Balancing Heritage, Innovation, AI and Growth at WWD Apparel and Retail CEO Summit

On Day One, executives highlighted strategies for differentiation and innovation in a rapidly changing retail landscape.

The Great Reset is the theme of the 29th WWD Apparel and Retail CEO Summit, which kicked off Tuesday at Cipriani South Street, as speakers focused on adapting to AI, building community and fandom, differentiating one’s brand, confronting the challenges and uncertainties of the industry, and moving brands forward while maintaining heritage.

“Burberry has always been at its best when it balances the heritage with innovation. There’s that juxtaposition that’s woven through Burberry and even if I think about the Regent Street flagship, when we opened that store, it was all about balancing heritage and innovation. So I think you’ll see that the timeless British luxury brand expression remains. But now that we have laid the foundation, we have this opportunity to add layers of innovation and surprise and delight. We will continue to always be timeless but disrupting expectations.” — Josh Schulman, chief executive officer, Burberry

When Hillary Super joined Victoria’s Secret a little over two years ago, she said there was only so much she could see from the outside. “During the interview process, I could see that the brands had lost some of their luster. I could see that the brands had comingled in a lot of ways. You really couldn’t tell where one brand started and the other began. I could see we were not utilizing social and all of the modern marketing tools, and so there were many things I could see that I knew how to fix.


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