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HUL hikes prices of detergent brands Surf Excel, Rin, Wheel by up to 11 pc

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HUL hikes prices of detergent brands Surf Excel, Rin, Wheel by up to 11 pc

HUL hikes prices of detergent brands Surf Excel, Rin, Wheel by up to 11 pc

Last month, MD and CEO Priya Nair said Hindustan Unilever Ltd (HUL) will continue to take calibrated price hikes depending on the movement in input costs, as elevated commodity inflation poses a challenge even as demand remains resilient.

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New Delhi: Hindustan Unilever has raised the maximum retail prices of several products across its home care portfolio, including popular detergent brands Surf Excel, Rin and Wheel, by up to 11 per cent, amid continued cost pressures and efforts to protect margins.

Last month, MD and CEO Priya Nair said Hindustan Unilever Ltd (HUL) will continue to take calibrated price hikes depending on the movement in input costs, as elevated commodity inflation poses a challenge even as demand remains resilient.

The price revisions cover multiple pack sizes, with increases ranging from Rs 1 to Rs 10. The company has raised the MRP of Surf Excel Quick Wash (1 kg pack) by Rs 10 to Rs 245 from Rs 235, and its 500-gram pack has become costlier by Rs 5 to Rs 128 from Rs 123.

The price of Surf Excel Easy Wash (1 kg pack) has been increased by Rs 5 to Rs 172 from Rs 167, and the 500-gram pack now costs Rs 87 against Rs 85 earlier. The MRP of Surf Excel bar (250 gm) were raised by Rs 3 to Rs 45, while the four-bar bundle (200 gm each) has become costlier by Rs 10 to Rs 155.


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