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How QVC is building a flywheel across TikTok and TV ahead of the holidays

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How QVC is building a flywheel across TikTok and TV ahead of the holidays

QVC is gearing up for what will be its 40th holiday season with a multi-pronged approach across TV, TikTok and more.

This season, the live-shopping giant will offer gifts from brands including Le Creuset, KitchenAid, Laura Mercier and Nespresso, alongside QVC-exclusive launches from Off/Duty by Coco Rocha and RM Studio by Rebecca Minkoff. QVC will also hold its “Nonstop Holiday Party” event from Nov. 6-8, which will feature early Black Friday sales and special guests Martha Stewart, John Legend and Teri Hatcher. QVC has also appointed “Boy Meets World” star Danielle Fishel as Mrs. Claus in a marketing campaign.

QVC is one of the originators of live commerce in the U.S., having launched in 1986. But the company has also had to adapt as the format takes off. In April 2025, QVC started streaming 24/7 on TikTok. In addition to running its own livestreams and offering goods via TikTok Shop, QVC also works with hundreds of thousands of creators. QVC and its sibling HSN acquired nearly 1 million new U.S. customers on TikTok Shop in 2025. Today, sellers showcase products from jewelry to pajamas via TV, QVC.com, the QVC app, social media and streaming platforms.

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