"In Ardmore Group we found the perfect strategic partner, with complementary services that create new opportunities for Modus’ next phase of growth," said Vogel, who founded Modus in 1987 and later partnered with the New York-based agency BPCM.

MOVING ON: After nearly 40 years as an independent communications agency, ModusBPCM is starting a new chapter and becoming part of Britain’s Ardmore Group, which has clients across the public sector, retail and consumer goods. Ardmore is acquiring 100 percent of the London-based agency, which will return to its original name, Modus.

Julian Vogel, founder of Modus, said he made the move because “communications is constantly evolving, and never faster than now. In John Keane and Ardmore Group we found the perfect strategic partner, with complementary services that create new opportunities for Modus’ next phase of growth.”

Vogel described Ardmore, which is based in Belfast, Northern Ireland, and has offices across the U.K., as a growth partner and said their areas of expertise and portfolios are complementary. He added that Ardmore will help Modus extend its international reach “and bring even greater depth” to its offer and allow Ardmore to build its creative portfolio.

Ardmore is also a shareholder in Worldwide Partners Inc., one of the world’s largest networks of independent marketing and communications agencies across 60 countries. Vogel said belonging to that network will create greater opportunities for Modus and its clients internationally.

Vogel said he’ll remain closely involved in the business on a consultancy basis, while Modus’ strategic director, Rosie Pierce, will become managing director.

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