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How is CVS sneaking brands into its stores without brand approval?

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How is CVS sneaking brands into its stores without brand approval?

One of the biggest beauty industry headlines over the past few weeks has surrounded an unexpected lawsuit filed by indie makeup darling Patrick Ta Beauty over which retailers can, and cannot, sell its products. 

Last month, Patrick Ta Beauty filed a lawsuit against CVS and Canadian distributor Akstrom for the “unauthorized” sale of its cosmetics in CVS’ newly-launched off-price section called “fresh beauty finds.”

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