CONNECT WITH US
eCommerce

eCommerce

How brands can capitalize on post-Fall Prime Day momentum

Modern Retail logo

Published on

Add as a preferred source on Google
How brands can capitalize on post-Fall Prime Day momentum

Amazon’s Prime Big Deals Days has fundamentally altered the retail calendar, turning October into the official kickoff for holiday shopping. What started out as a summer event has expanded into a crucial Q4 marker. The deals are now driving consumers to research and buy earlier each year amid sustained inflation.

In just a few short years, the fall event has become a key acquisition channel and testing ground for sellers ahead of Black Friday. Consumers are increasingly researching deals days in advance, comparing prices and deals before making purchases.

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.